Central Pattana (CPN) designs on launching “Vegetarian Competition 2020” at its 33 malls nationwide from Oct 15-26 this year.
The competition will showcase 5,000 vegetarian and vegan dishes a ‘White Style Mini Exhibition’ introduced by foremost style makes distinctive promotions for vegetarian food items and life style products and solutions and a cooking workshop from ‘Phukaothong’ brand name by chef Jessica Wang, the latest winner of MasterChef All Stars Thailand.
CPN targets a 20% enhance in shopper site visitors from the party.
“All through the vegetarian festival this year, we will carry on to make on the successful tactic of ‘The Desired destination of Vegetarian Lifestyle’ and make sure that our malls nationwide turn into centres that fulfil all the requirements of vegetarians,” said Nattakit Tangpoonsinthana, govt vice-president for advertising of CPN.
“The vegetarian diet plan is a new life style development. We can prolong the industry to new people these kinds of as millennials aged 23-38 who tend to take part in the vegetarian festival. They are thought of the leading spenders at this time.
“This new team of vegetarians see it as a life style alternative to appreciate interesting vegan dishes and dress in white manner merchandise.”
Healthy vegetarian established menus will be offered at each department of Central FoodPark. These contain dishes this kind of as vegetarian spicy minced pork salad, a set of tofu and Chinese cabbage soup with rice, rice and fried asparagus, and vegetarian stir-fried minced pork with holy basil and rice.
Consumers can also take pleasure in a 6-baht lower price when bringing their own lunch box or foods container to get vegetarian meals at Central FoodPark.
“The vegetarian party at just about every department must enchantment to the aged and Chinese-Thai people that still notice the conventional vegetarian pageant observe,” Mr Nattakit said.
“We will deliver together reliable vegetarian dishes from famous eating places at well-recognized destinations this sort of as Charoen Krung Street, Chinatown or from common provincial markets.”